Atirath Privacy Policy
Introduction
Hi! Welcome to the Atirath
Privacy Policy. This policy describes how Atirath
and, its other group companies (collectively described as Atirath,
we, us or our) and its third party marketing and advertising partners
collect, use, process and share information about you.
This Privacy Policy applies to all of our
games, whether played on our website www.Atirath.com, on mobile devices, PCs or
on other platforms such as Facebook. It also applies to our Marketing and
Advertising activities on all platforms and other services that we may provide
to you from time to time. In this Privacy Policy we refer to our games,
websites, marketing and advertising activities and other services collectively
as our "Services".
By downloading, accessing and/or playing our games,
or interacting with our websites or other Services, you agree to the collection
and use of your information in accordance with this Privacy Policy. , including
consenting to Atirath�s and our advertising partners�
use of your data for targeted advertising purposes as described in the
Marketing and Advertising sections of this Privacy Policy. Those sections also
explain how you can withhold or withdraw your consent to the use of your data
for targeted advertising purposes. If you have any other concerns about
providing information to us or it being used as described in this Privacy
Policy you should not use our games or other Services.
Disclaimer
The current gameplay has been set in backdrop of 500 CE to 1200 CE period and is purely fictional. Current Game use visual representation and historical events for Game Strategy and Game Play Mechanics only and they don't imply expression or any factual representation of specific period/dynasty/province or of authorities or concerning delimitation of its frontiers or boundaries of territories.
Province areas, Avatar costumes, cultural elements depicted are purely fictional.
Creators of the game have no intention of whatsoever of hurting sentiments or disrespecting any traditions or maligning believes of any individual or group.
Playing our games
By downloading, accessing and/or playing our
games or using our other Services, you consent to the collection of information
about you by us. Most of this data comes directly from you or your device, such
as device information, country and region, and game play information. We use
this data to provide our games and Services to you, including for the purposes
of optimisation, preventing fraud, customising in-game offers and verifying purchases. We may
also use it for the other purposes set out in this Privacy Policy, including
for Marketing and Advertising purposes.
Most of the information that we collect about
you comes directly from you when you play our games, or interact with our
websites, advertising or other Services. Broadly the information we collect
about you relates to the type of device you are using, how you play our games
(such as levels attempted and purchases made) and may include information that
you submit when creating an account with us or which you allow us to access
when you connect to your social network accounts through our games or Services.
We may also collect information from advertising platforms and partners and
other third parties such as information about purchases and interests.
In more detail, depending on which of our
Services you interact with we may collect and process the following types of
information:
details about how you use and interact with our games,
advertising and other Services (for example, information about how and when you
play our games or visit our website(s), what device you use to access our games
and services or details regarding profile visits, as further set out in Atirath Profile );
�
information that you
provide us with when you fill in forms, answer questions or complete surveys
when using any of our Services, when you create an account with us or if you
invite your friends to use our games and Services;
�
the content of
messages sent using our chat and messaging systems;
�
if you contact us, for
instance through our Atirath Community customer
service channels, or respond to messages and communications that we send to
you, we may keep a record of that correspondence;
�
your interactions with
us on our social media channels;
�
information we collect
via cookies and other similar technologies, as explained further below;
�
information as further
set out in this Privacy Policy, including Atirath
Profile and playing socially, Marketing, and Advertising;
�
information we collect about you from our other group companies or other
third party companies who have obtained your consent or have another legal
right to share such information with us (including publishing partners,
platforms, advertising platforms and partners and data aggregators who have
obtained). This may include attributes about you and your interests, as well as
other games and services you use, demographic and general location information.
We will use this information as described in this Privacy Policy and subject to
any limitations in the privacy policy of the company that collected the
information from you.
If you choose not to
create a Atirath Profile (Atirath
Profile and playing socially) by connecting your social media account, the
information that we collect when you play our games will be anonymous, but we
will collect device level identifiers and other information associated with
those identifiers including:
� the type of device(s) you are using to play our games or access
our Services, identifiers such as IP address, device identifiers, ad
identifiers, a Atirath-specific player ID, and the
country or region that you are playing in; and
� how
you play our games and interact with our websites or other Services (such as
which of our games you are playing, your progress through the games, session
time and duration, number of attempts at each level and purchases made).
In some instances, when you make purchases on
or through our website(s), we may collect certain payment information from you
on behalf of our payment service providers, but this information is temporarily
cached in a way that is unreadable by Atirath. We do
not collect or retain credit card information. Our payment service providers
will provide us with information about your purchases so that we know if a
purchase has been successful.
When you purchase items via our mobile apps
(such as those you can purchase in the App Store, on Facebook or on Google
Play) we do not collect or store any payment information from you.
We may from time to time ask you for your
consent to collect other information from you or your device. For instance, we
may invite you to allow us to access your contacts to enable us to invite them
to play our games with you. If we do this or something similar, we will tell
you what information we would like to collect, why we need it and what we�ll
use it for.
We, our suppliers and group companies, may use
this information:
� to enable us to provide our games and other Services to you, to
ensure that any purchases you make are verified on our servers and activated in
the games, and to provide you with player support if you need it;
� to enable us to optimise our games for
you and for the device that you are using, as well as to deliver customised in game events, offers and promotions;
� For the other purposes as set out in this Privacy Policy,
including for Marketing and Advertising purposes; and
� to enable us to comply with laws that apply to us, to prevent
fraud, to ensure compliance with our terms of service or where necessary to
defend, exercise or establish our legal rights including our rights under our
Terms of Service (https://Atirath.com/termsAndConditions).
We may also share your information with third
party publishers who develop and provide games and other Services to you on our
behalf.
We also analyse and
use the information that we collect on an anonymised
or aggregated basis for product development, to analyse
the performance of our games, to troubleshoot and to improve and optimise the games to ensure the best player experience for
our players as a whole.
A more detailed description of some of the
ways that we use your information is set out below and in the other sections of
this Privacy Policy.
Providing and optimising
our Services
We use your information to enable us to
provide our websites, advertising and other Services to you and to optimise all of them so that we can make them the best they
can be for you and all our players. This will include use and analysis of
aggregated data to make sure that our websites work properly on all devices and
are as enjoyable as they can be for all our players.
Chat
Some of our Services include chat
functionality. Users of our chat service(s) can send messages to other players,
to Atirath customer services or publicly on our
forums. Your messages may be used and stored by us: (a) to convey your
messages; and (b) to enable you and your recipients to view your message
history (although please note that after 30 days your in-game chat messages
will no longer be accessible). We reserve the right to review the content of
your messages, including by using automatic filters, to ensure that you are
complying with our terms of service and we also reserve the right to prevent
your use of our chat service(s) or to block the sending of any message for any
reason. We will not use the content of your chat messages for any other
purpose.
Customer Services
We use your information, including data that
you provide directly to us in communications, to provide you with support
through our customer service channels when you need it. We may also use it to contact
you, for example as part of customer service or to send you updates about our
games and Services. Finally, we will use your data to manage your account and
relationship with us and improve your experience when you use our Services.
Analytics and Research
We use analytics tools, which may include
third party analytics tools, to collect information about how you play our
games or use our Services. Those tools may use cookies or other similar
tracking technologies. We may use your data to carry out research, surveys or
to engage directly with you, for example by sending you communications
(including by email), for these purposes. We may also create reports, analysis
or similar services for use by us for the purposes of research or business
intelligence, for example to track potential problems or trends with our
Services, or to test out new game features and content.
Social and Community
We have a number of social and community
channels which we use to communicate with our players. If you choose to
interact with those channels, we will receive your information and use it in
connection with those channels, including to engage with you, and we may also
republish your posts to those channels.
Promotions and Competitions
From time to time we may run promotions or
competitions during which we may collect certain personal information from you,
such as your name, address, post code, email address or other information or
content submitted in order for you to claim a prize. Those competitions will
have their own specific terms and conditions, but we will use personal
information that you provide in relation to that competition for the purposes
of running the competition. We may also publish the names and entries of
competition entrants. That information may also be combined with your Atirath Profile and other account information and will be
processed, stored and shared in accordance with this Privacy Policy.
Cheating, crime and fraud prevention
We may use personal data that we hold to
prevent cheating, crime or fraud. We may also need to pass your information to
fraud prevention agencies and other organisations
involved in crime and fraud prevention, such as the police.
Legal uses
We may use your data as required or permitted
by any applicable law. As a specific example, if you live in the European
Union, this would include for the purpose of providing VAT invoices where we
are required to do so by law or where requested by you.
Visiting our websites
We collect information about you, such as
details about how you use and interact with such Websites. We may use the
information we collect about you for a number of purposes, including for
operating and optimising the Websites, in connection
with our advertising purposes, and for research or analysis.
The information we collect and process about
you when you visit our Websites includes:
� information that you provide us with when you fill in forms or
create posts on our Websites, or when you create an account with us;
� details of your use of the Websites and the resources that you
access (for example, information about how and when you use the Websites, or
what device you use to access the Websites);
� if you contact us or respond to messages and communications that
we or other users of the Websites send to you, we may keep a record of that
correspondence;
� your interactions with us on our social media channels; and
� information we collect via cookies (which are small text files
placed on your device), and. Cookies allow us to collect data, such as your
device's model, operating system and screen size and other information about
how you use our Services. For more information, see Ad identifiers, cookies and
similar technologies below.
We, our suppliers and
group companies, may use this information:
�
as necessary in order
to provide the Websites and related services to you;
�
for the purposes of
contacting you, for example as part of customer service or to send you updates
about the Websites;
�
for the purposes of
managing your account and relationship with us and improving your experience
when you use the Websites;
�
for the purposes of
research, surveying, and engaging with you, for example by sending you
communications (including by email) for these purposes;
�
for the purposes of marketing and promotion of Atirath�s
products, for example sending you communications (including by email) for these
purposes on our, or a third party's behalf. For example, we might send you
information about merchandise relating to our games. If you do not want us to
use your data in this way please let us know by contacting us at
contact@atirath.com;
�
to create reports,
analysis or similar services for use by us for the purposes of research or
business intelligence, for example to track potential problems or trends with
the Websites;
�
for the purposes of preventing cheating, crime or fraud. We may
also need to pass your information to fraud prevention agencies and other organisations involved in crime and fraud prevention; or
�
as otherwise expressly set out in this Privacy Policy or as
required by law.
When using online forums such as Atirath Community, please be aware that in addition to your
user name, any questions, answers, comments or submissions that you post will
be publicly available and any data you provide can be read and/or used by other
users. You should therefore only share content that you are comfortable sharing
publicly.
Atirath Profile and Playing Socially
You can choose to add information to your Atirath Profile or to connect our Services to your account
with a third party network (such as Facebook). If you do this, then your
personal information will be visible to other players and we�ll also use it for
the other purposes set out in this Privacy Policy, including for Marketing and
Advertising.
Atirath Profile
When you play our games, we will give you a
randomly generated unique identifier which we will associate with a Atirath account known as a
"Atirath Profile". Your Atirath
Profile will not be personally identifiable unless you choose to add your
personal information to it, such as your name, avatar, email address or other
information.
Your Atirath Profile and the information
it contains will be visible to other users of our Services. If you choose to
add personal information to your Atirath Profile it
will be visible to your friends and other players anywhere in the world.
If you choose to view another individual's Atirath Profile, that individual and other users of our
Services will know that you have visited them because some of your social
information and a link to your Atirath Profile will
be displayed on that individual's Atirath Profile.
Connecting with a third party network
Where we make this available, you can choose to
log in to your Atirath Profile using your account
details with a third party network, such as Facebook or Google. If you do this,
you will be able to use your account to log in on multiple devices and synchronise progress across those devices. Where available,
you will also be able to see which of your friends are playing the same game
and their progress through the games (and they will be able to see you and your
progress), or access other functionality we make available in our games and
other Services, such as inviting friends to play, asking other players for
lives and 1-2-1 messaging.
Information we receive from Facebook
If you log in to your Atirath
Profile using your Facebook account details, we will receive some of your
Facebook account information. If you choose to play our games online on the
desktop version of Facebook.com, your basic Facebook account information will
automatically be associated with your Atirath Profile.
Exactly what information we receive will depend on your settings in your
Facebook account, but typically we will receive your basic public profile
information such as your username, email address, age range, gender,
chosen language, country, friends list and any other public information.
We will also collect the email account
associated with your Facebook account and the name and avatar of those of your
Facebook friends that are already playing our games. You can choose not to
allow us to access your email address in the Facebook dialog box the first time
at which you associate your Facebook account with your Atirath
Profile. If you provide us with your email address we may from time to time use
that email address to send you marketing emails about our other games and
Services. You can opt out of this at any time - see Opting-out of direct
marketing from Atirath below.
Logging in with Facebook will not allow us to
post anything to your page without your permission and we will not receive any
information about your Facebook friends who do not play our games. If you do
not wish your Facebook friends to be able to see you and your progression in
our games, you can prevent this by disconnecting from Facebook from within our
games and updating your app permissions from within your Facebook settings.
Information we receive from Google
If you log in to your Atirath
Profile using your Google account details, we will receive some of your Google
account information. Exactly what information we receive will depend on your
settings in your Google account, but typically we will receive your basic
public profile information such as your name, email address and profile
picture. If you choose to grant us access to your Contact List, we will use and
store this to help you find those of your Google contacts that are already
playing our games.
You can revoke future access to your
information at any time by following the steps at
https://support.google.com/accounts/answer/112802?hl=en.
We would recommend that you read Google�s
Privacy Policy (https://www.google.com/policies/privacy/) and review your privacy
settings from time to time to make sure that you understand fully how your
Google data is shared.
Marketing
Unless you opt out as explained below, we and
our third party partners use information collected about you to send you
marketing communications about other Atirath games
and related Services based on your interests. For example, we may send emails,
serve ads within our Services or place ads on third party websites, apps and
Internet-connected devices.
We may use the information that we hold about
you to promote Atirath�s or Activision Blizzard, Inc�s (�Activision Blizzard�) own Services in a number of
ways. This might include:
� advertising within third party websites, apps and
Internet-connect devices;
� showing you promotions for other Atirath
or Activision Blizzard games in the games you play; or
� sending
you marketing materials by email.
What information do we use for marketing?
We use information about you to try to make
sure you only see marketing from us that might be of interest to you. This
includes using information that we may have about you, such as:
�
ad identifiers and other non-personal information collected from
your device. For more information, see Ad identifiers, cookies and similar
technologies;
�
the games you play and
information about how you interact with our games and Services;
�
your age, country or
region, and gender; and
�
other information that
we might acquire from our third party marketing partners or other third parties
who have obtained your consent or have another legal right to share that
information with us.
Marketing partners
When we market our games in media published by
other companies, we use various third party marketing partners to assist us on
our behalf, and we may share information which we have collected about you with
such third parties for these purposes.
Our marketing partners may help us to serve
ads to you by combining this information with data which they have collected
about you elsewhere. They collect this information when you use their services
or the websites and services of third parties. Our partners use this
information to make assumptions about the kinds of advertising you would prefer
to see. If they determine that you would be interested to see an advert for Atirath�s games or Services, they will serve you with a Atirath ad while you are using
other websites and services.
By accepting this Privacy Policy and
downloading or continuing to play our games, and unless you opt out of
interest-based advertising as explained in this section, you consent to our
marketing partners collecting and using information about you to improve
advertising, targeting and measurement systems as described in their privacy
policies.
This Privacy Policy does not apply to the
collection of your information by our marketing partners. We recommend that you
review our partners� privacy policies for more information. A list of our
marketing partners and their privacy policies can be found here.
Opting-out of direct marketing from Atirath
You can exercise choices over the direct
marketing we send you in the following ways:
�
you can withhold your
consent for us to send you direct marketing emails by opting out when we
collect your email address or by electing not to share your email address with
us when you first create an account using your Facebook details;
�
you can remove
yourself from receiving email marketing from us at any time by simply clicking
the unsubscribe link in any direct marketing email we send to you or sending an
email to contact@atirath.com; and
Advertising
Our games may include advertising for third
party products and services. By accepting this Privacy Policy and downloading
or continuing to play our games or use our Services, and unless you opt out of
interest-based advertising as explained in this section, you consent to us and
our advertising partners collecting and using information about you to improve
advertising, targeting and measurement systems so that we can show you relevant
third party ads in our games.
We use information that we hold about you to
better target ads for third party goods and services to people that might be
most interested in them. These ads may be shown to you within our games or
Services.
What information is used for advertising?
We use ad identifiers and other information
that we collect about you as described in this Privacy Policy to try to make
sure you only see ads in our games that might be of interest to you. This
includes information such as:
�
ad identifiers and other information collected from your device.
For more information, see Ad identifiers, cookies and similar technologies;
�
the games you play and
information about how you interact with our games and Services;
�
your age, country and
region, and gender; and
�
other demographic and
interests based information that we might acquire from our third party
marketing partners or other third parties who have obtained your consent or
have another legal right to share that information with us.
Advertising partners
When you play our games or use our Services,
non-personal identifiers and other information from your device is collected
and shared with advertising partners to enable the technical delivery of ads to
your device.
Our advertising partners may combine this
information with information which they have collected about you when you use
their services (or the websites or services of third parties) in order to serve
you more relevant ads in our games or to improve the accuracy of their
targeting and measurement systems.
You consent to the collection and use of your
data for targeting advertising purposes by our advertising partners as set out
in this section and as further described in their privacy policies. We
recommend that you review our advertising partners� privacy policies for more
information. A list of our advertising partners and their Privacy Policies can
be found here.
Ad identifiers, cookies and similar
technologies
To provide our games, Websites and
interest-based advertising, we use ad identifiers, cookies and similar
technologies. This section describes our use of these technologies and how you
can manage your preferences.
Ad identifiers, cookies and similar technologies
are used by us to provide our Services to you and in order to collect data from
your device. These technologies allow us and our third party advertising
partners to:
� recognise
you and your device;
� provide interest-based advertising to you;
� allow our Services to interact with a third party social network
or platform (where you have chosen to allow such interaction);
� allow us to understand how you interact with our websites (for
example, where we use cookies such as the Google Analytics cookie on our Websites);
� allow our payment processors to process your payment
instructions; and
� enable us
and third parties to provide you with more customized services, for example to
provide our Services in the correct language.
How do ad identifiers, cookies and similar
technologies work?
Ad identifiers are non-permanent, non-personal
identifiers such as the Android advertising ID and/or Apple's ID for
advertising (the �IDFA�), which are uniquely associated with your device.
Similar technologies include tracking pixels within ads. These technologies
allow companies (including marketers and advertisers) to recognise
your device when you use websites and applications.
Cookies are small text files that are stored
by your browser on your desktop computer or mobile device. You can withdraw
your consent to cookies by updating the settings within your browser.
Your rights
You have certain rights in connection with
your personal information and how we handle it. You can exercise these rights
at any time by contacting us via any of the methods set out in the Contact Us
section below.
Those rights include:
�
Right of access. You have a right to know what information we hold about
you and in some cases to have the information communicated to you. If you wish
to exercise this right please contact us letting us know that you wish to
exercise your right of access and what information in particular you would like
to receive. We reserve the right to ask for reasonable evidence to verify your
identity before we provide you with any information. Please note that we may
not be able to provide all the information you ask for, for instance if the
information includes personal information about another person. Where we are
not able to provide you with information that you have asked for, we will endeavour to tell you why. We will try to respond to any
request for a right of access as soon as possible, but we will always do so
within 1 month of receipt of your request and verification of your identity.
�
Right to correct
personal information. We try to keep
the information that we hold about you accurate and up to date. Should you realise that any of the information that we hold about you
is incorrect, please let us know at contact@atirath.com and we will correct it
as soon as we can.
�
Data deletion. In some circumstances you have a right to have some of the
personal information that we hold about you deleted. Should you wish to have
any information about you deleted, please Contact Us using the information below. Please note that in order to process your request you
must delete our games from your mobile devices and clear our cookies from any
device where you have played our games in a web browser. Where we delete
personal information about you, we may still retain some or all of that
information for other purposes such as maintaining financial records,
protecting or enforcing legal rights, maintaining marketing suppression lists
or for technical reasons such as maintaining technical security or our database
integrity. We may also retain your information in an anonymised
form. In some instances, personal information about you that is visible through
gameplay such as username, avatar, your high scores and any chat messages may
be cached on other players� devices and we may not be able to remove or update
that data from those devices, for example if that device is not connected to a wifi network.
�
Account deactivation. If you have created an account with us, you can ask us to
deactivate that account by contacting us using the information below. We may
ask you for other information before we are able to deactivate your account.
That information might include information about your mobile device. Other
steps you should take should you wish to completely deactivate your account
include disassociating your Facebook account from our mobile games and deleting
our games from your mobile devices. Please note that if you completely
deactivate your account all your progress in our games and any unspent virtual
items, such as Gold Bars or Boosters will be lost and we may not be able to
restore them in the future.
�
Data portability. In some circumstances, you may have the right to request
that data which you have provided to us is provided to you, so you can transfer
this to another data controller.
�
Restriction of
processing. In some cases, you may have the right to
request a restriction of the processing of your personal data, such as when you
are disputing the accuracy of your data held by us.
�
Right to object. You have the right to object to the processing of personal
data about you which is processed on the grounds of legitimate interests (see
Legal Bases below).
�
Direct marketing opt
out. If you have elected to receive direct
marketing communications from us, you can change your mind at any time by
following the opt out link in any marketing
communication that is sent to you. If you have elected to receive more than one
type of marketing communications from us, you may need to opt out of all of
them individually. It may take a few days for us to update our records before
any opt out is effective.
There are other ways in which you can control
the personal information that we collect about you. For instance, you could
disconnect your Facebook or other social network account from our games, or
delete our games from your mobile device. You could also reset your mobile
advertising identifier or limit ad tracking altogether using the settings in
your phone. Finally, you could limit or prevent the use of cookies in your web
browsers. More information on all of these options is provided elsewhere in
this Privacy Policy.
General
Our Privacy Policy contains further details
about:
�
who we share your
information with and the reasons for sharing it;
�
measures we take to
keep your information secure;
�
the legal bases under
which we process your data;
�
how long we retain
your information and where we store it;
�
when and why we share
your information with third parties, including transfers outside of the
European Economic Area (the �EEA�); and
�
changes or updates to our Privacy Policy.
Sharing
In addition to the other disclosures described
in this Privacy Policy, we will also share your information:
�
where we have your
consent to do so (including as set out in this Privacy Policy);
�
as reasonably
necessary in order to provide the Services to you (for example, by providing
your personal information to suppliers we may use to fulfil the Services or to
communicate with you);
�
where it is necessary
to carry out your instructions (for example, to process a payment instruction
we must provide your personal information to our payment processors);
�
where your data is in
an anonymous and aggregated format, meaning you could not be personally
identified from it;
�
as we reasonably
believe is permitted by law or regulation or as is necessary to comply with any
legal obligation, or in order to enforce or apply our terms and conditions
and/or any other agreement with you; or to protect the rights, property, or
safety of Atirath, our users, or others; and
�
if there is a sale of
the assets of Atirath or corporate restructuring, or
as a result of a change of control of Atirath or one
of its group companies, or in preparation of any of these events. Any third
party to which Atirath transfers of sells Atirath's assets will have the right to continue to use the
personal and other information that you provide to us in the manner set out in
this Privacy Policy.
We may also share your information with our
service providers if necessary to enable them to provide services to us.
Security
Atirath takes appropriate security and technical measures to protect
your information from unauthorised access, loss and
misuse. In addition, we request that our suppliers who process personal
information on our behalf take a range of security measures designed to help
protect your personal information and maintain an appropriate level of
security. However, we cannot guarantee the absolute security of your
information online and offline, as the Internet by its nature is not a secure
environment and the nature of security risks is constantly evolving. As such
you should always take care when sharing your information online.
Retention
We will keep your information for as long as
your account is active or we consider necessary for the purposes described in
our Privacy Policy. We will also retain and use your information for as long as
is required in order to comply with our legal obligations.
Changes to this Privacy Policy
We may update this Privacy Policy from time to
time and we will post the updated Privacy Policy on this page. Please come back
to this page every now and then to make sure you are familiar with the latest
version. Any new policy will be effective from the date it is published by us.
Contact us
If you have any questions or concerns about
any of the matters in relation to this Privacy Policy, including to exercise
any of your rights, you can contact us at contact@.atirath.com: